Beginners & Enthusiasts

Digital Marketing
Cohort

Become a Digital Marketing Expert in just 12 weeks. Master social media marketing, SEO, content creation, email marketing, and analytics. Learn to create data-driven campaigns, build brand awareness, generate leads, and drive conversions. You'll work on real marketing campaigns, develop comprehensive strategies, and graduate ready to excel in the fast-paced digital marketing industry.

Digital Marketing Professional

Digital Marketers

5.0

Start your Digital Marketing
Bootcamp Journey TODAY!

What the brochure show

About the Digital Marketing Program
The modules for marketing mastery
Jekacode's distinguishing projects

Register for the next cohort

💳 Flexible Payment Options

In-person at the hub — pay in Full, Half, or 3 installments.

Choose Training Mode

Price

₦350,000

At the hub — pay in full, half, or 3 installments


Course Overview

Here’s What You’ll Master

Module 1: Digital Marketing Fundamentals & Strategy
  • Introduction to digital marketing ecosystem
  • Customer journey mapping and buyer personas
  • Setting SMART marketing objectives
  • Digital marketing channels overview
  • Budget allocation and resource planning
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    Module 2: Social Media Marketing (Facebook, Instagram, Twitter, LinkedIn)
  • Platform-specific strategies for each social network
  • Content calendar creation and scheduling
  • Community management and engagement strategies
  • Social media analytics and performance tracking
  • Influencer identification and collaboration
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    Module 3: Search Engine Optimization (SEO) & Content Marketing
  • Keyword research and competitive analysis
  • Technical SEO: site structure and performance
  • On-page SEO optimization techniques
  • Content strategy and editorial planning
  • Blogging and article writing best practices
    • Module 4: Google Ads & Pay-Per-Click (PPC) Advertising
  • Google Ads account setup and structure
  • Search ads, display ads, and shopping campaigns
  • Keyword research for PPC campaigns
  • Ad copywriting and testing strategies
  • Landing page optimization for conversions
    • Deux personnes discutent ensemble
    Module 5: Email Marketing & Marketing Automation
  • Building and segmenting email lists
  • Email campaign design and copywriting
  • Marketing automation workflows
  • Email analytics and deliverability
    • Module 6: Analytics, Data Analysis & Performance Measurement
  • Google Analytics setup and configuration
  • Key performance indicators (KPIs) tracking
  • Conversion tracking and goal setting
  • Data analysis and insights generation
  • ROI calculation and reporting
    • Deux personnes discutent ensemble
    Module 7: Content Creation & Video Marketing
  • Content creation frameworks and formats
  • Video content strategy and planning
  • YouTube marketing and optimization
  • Graphic design basics for marketers
  • User-generated content strategies
    • Module 8: Brand Building & Influencer Marketing
  • Brand identity development
  • Online reputation management
  • Partnership and collaboration strategies
  • Influencer identification and outreach
  • Crisis management and communication
    • Module 9: E-commerce Marketing & Conversion Optimization
  • E-commerce marketing funnel optimization
  • Website optimization for conversions
  • Mobile marketing and app optimization
  • Shopping ads and product feed management
  • Customer retention and loyalty programs
    • Module 10: Capstone Marketing Campaign Project
  • Real-world marketing campaign development
  • Cross-channel campaign integration
  • Budget planning and resource allocation
  • Performance analysis and reporting
  • Project presentation and documentation

    • E JEKA CODE

    After Completion, You Will Be Able To:

    Develop comprehensive digital marketing strategies.
    Run successful social media campaigns across multiple platforms.
    Create and manage Google Ads and PPC campaigns.
    Analyze marketing data and measure campaign performance.
    Drive e-commerce sales and optimize conversion rates.
    Manage influencer partnerships and collaborations.
    Create engaging content and video marketing materials.
    Present marketing plans and reports to stakeholders.
    Build a portfolio of successful marketing campaigns.
    Apply now!
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